About us

Started with nothing but an idea — and a lot of hunger.

SWITCH began in 2020, right in the heart of Beirut, Lebanon. Two 19-year-old friends — during the peak of the COVID pandemic and one of the worst economic crashes in Lebanese history — decided they weren’t going to sit around and wait for things to get better. They were going to build something.

They didn’t have big funding, fancy contacts, or guarantees. What they had was obsession. Obsession with quality. Obsession with freshness. Obsession with proving it’s possible to start something great from nothing.

So they hit the books, researched the market, and studied every corner of the industry. Then they designed something the market had never seen — a sleek, pocket-sized pack, no bigger than a lighter, durable enough to take anywhere, and filled with natural, organic flavor beads that were powerful, refreshing, and genuinely enjoyable.

What started in a small corner of Beirut grew fast. People loved it. Reviews exploded online. Then came calls from across the Middle East — from Syria, Egypt, Jordan, and beyond. SWITCH wasn’t just a product. It became a thing.

Then, in 2023, a Lebanese-American businessman based in California — someone who knew this market inside out — came across SWITCH. He was instantly hooked. And just like that, SWITCH USA was born.

Now, SWITCH is building its name across the U.S. — with a bold new brand, premium product line, and a mission to bring freshness, fun, and flavor into everyone’s pocket.

We’re working on launching new flavors, building our online store, and shipping nationwide. But we’ll never forget where we came from — a tiny idea, born in the middle of chaos, driven by the belief that anything is possible.

This is SWITCH.
Real people. Real hustle. Real freshness.